Side-by-side comparison of Emaar Urban Ascent and M3M Crown: price, BHK, possession, builder, location and our editorial take on which suits which buyer.
Emaar Urban Ascent vs M3M Crown in Gurugram
Emaar Urban Ascent
Emaar India · Dwarka Expressway · Gurugram
From₹3.57 – 5.2 Cr
M3M Crown
M3M India · Dwarka Expressway · Gurugram
From₹3.48 – 7 Cr
Better Priced
M3M Crown starts cheaper at ₹3.48 – 7 Cr
Earlier Possession
M3M Crown hands over earlier — January 2028
Lower Density
Emaar Urban Ascent is lighter — 816 units vs 1332
Side-by-side specs
Every spec at a glance. Green tick = better on that metric
| Spec | Emaar Urban AscentProject A | M3M CrownProject B |
|---|---|---|
| Developer | Emaar India | M3M India |
| Location | Dwarka Expressway, Gurugram | Dwarka Expressway, Gurugram |
| Property Type | Residential | Residential |
| Status | New Launch | Under Construction |
| Configurations | 3, 4 BHK | 3, 3.5, 4 BHK |
| Possession | 2031 (expected) | January 2028 |
| Starting Price | ₹3.57 – 5.2 Cr | ₹3.48 – 7 Cr |
| Total Units | 816 | 1332 |
| Floors | G+34 | G+32 |
| Land Area | 10 Acres | 15.99 Acres |
| RERA | GGM/898/630/2025/01 (08/01/2025) | GGM/687/419/2023/31 |
How they stack up
Emaar Urban Ascent and M3M Crown both target the residential buyer, but they're not interchangeable.
Both sit on Dwarka Expressway in Gurugram. Emaar Urban Ascent is from Emaar India; M3M Crown is by M3M India.
Prices land within striking distance of each other — M3M Crown starts at ₹3.48 – 7 Cr, Emaar Urban Ascent at ₹3.57 – 5.2 Cr.
Configurations and unit mix
The overlap is 3, 4 BHK. Emaar Urban Ascent stretches across 3, 4 BHK; M3M Crown runs 3, 4, 5 BHK.
Emaar Urban Ascent has 816 units; M3M Crown has 1332. Comparable scale.
Sample units side-by-side
- 3 BHK + Utility — Emaar Urban Ascent: 2165 sqft · ₹3.57 Cr onwards. M3M Crown: 3 BHK 1665 sqft · ₹3.48 Cr onwards.
- 4 BHK + Utility — Emaar Urban Ascent: 2816 sqft · ₹4.64 Cr onwards. M3M Crown: 3 BHK + Study 1895 sqft · ₹4.2 Cr onwards.
- 4 BHK + Utility (Large) — Emaar Urban Ascent: 3150 sqft · On request. M3M Crown: 4 BHK + Study + Servant 2400 sqft · ₹5.5 Cr onwards.
Possession and project status
Emaar Urban Ascent is currently New Launch; M3M Crown is Under Construction. That changes everything from your payment exposure to when you actually move in.
M3M Crown is the earlier handover by 3 years — Jan 2028 vs Dec 2031 for Emaar Urban Ascent. If you need possession sooner, that's your answer. If you can wait, the later project usually means newer specs.
Developer track record and project scale
Emaar Urban Ascent comes from Emaar India. M3M Crown is by M3M India. Two different brand profiles, two different price expectations.
M3M Crown sits on 15.99 Acres — about 1.6× the footprint of Emaar Urban Ascent (10 Acres). Bigger plot usually means more open ground, larger clubhouse, and fewer towers in your sightline. It also typically means a longer build cycle.
What stands out at each project
Emaar Urban Ascent highlights:
- Emaar India new launch on Dwarka Expressway, Sector 112
- 10-acre site, 6 towers, G+34, ~816 residences
- 3-acre central park, ~80 homes per acre (low density)
- Olympic-sized pool, clubhouse with gym & spa
M3M Crown highlights:
- Master-planned by SCDA Singapore
- 70% open space — 5.5-acre central green
- 1.1 km jogging loop, six themed gardens
- 75,000 sqft clubhouse with bowling alley & mini theatre
The amenity stacks differ. Worth comparing the full lists before you decide what you actually use.
Which one makes sense for whom
- If you want possession sooner: M3M Crown gets you the keys earlier.
- If brand certainty is paramount: compare the delivery histories of Emaar India and M3M India on past projects in NCR before you decide.
Whichever way you lean, get the latest pricing and floor plans before committing. Both projects have inventory moving — what's available today may not be in two weeks.