Oberoi Realty has landed in the Delhi-NCR market with a bang. The Mumbai-based developer booked Rs 8,109 crore worth of luxury homes at its Gurugram project, Three Sixty North, in the days following its June 29 launch. More than 460 residences changed hands, covering 23.10 lakh sq ft of saleable area (13.52 lakh sq ft on a RERA carpet basis). By any measure, it is one of the largest opening-week results a single residential project has posted in NCR.

How the Numbers Stack Up

The project sits on 14.8 acres of land on Golf Course Extension Road in Sector 58, Gurugram, and will rise across seven residential towers alongside a retail boulevard. Prices begin at Rs 18 crore per residence, with a base selling rate of Rs 35,000 per sq ft. Oberoi had set total project investment at Rs 6,000 crore before launch, with a long-term revenue potential of Rs 16,000 crore. Clocking Rs 8,109 crore in bookings in the opening phase puts that target largely in sight already.

For context, homes here are not entry-level luxury. At Rs 35,000 per sq ft, a mid-sized unit lands comfortably north of Rs 20 crore. That price point used to belong exclusively to a handful of established names on this road. Oberoi's debut numbers suggest brand trust and product quality pulled buyers in quickly, even at prices that many would call Mumbai-tier for Gurugram.

Oberoi's First NCR Bet

Three Sixty North is Oberoi Realty's first project outside Maharashtra. Known for Oberoi Garden City in Goregaon and several super-premium towers in South Mumbai, the company had held back from Delhi-NCR until this year. Its entry fits a pattern: over the past 18 months, out-of-NCR developers including Prestige, Signature Global, and Lodha have all taken land positions in Gurugram. Golf Course Extension Road, with its HNI and NRI buyer base, is where they tend to land first.

The Rs 6,000 crore investment figure covers the full project. Phase 1 bookings have already eclipsed that by a fair margin, which reflects the gap between construction cost and sale price at this segment of the market.

Buyers comparing options on this corridor can start with our GCR luxury project guide, which covers eight developments from Sectors 49 to 66. For a full sector-wise rate comparison across Gurugram, the 2026 property rate guide has current benchmarks. The Three Sixty North project page is at Oberoi Three Sixty North.

Sector 58: A New Pricing Benchmark

At Rs 35,000 per sq ft as the base rate, Three Sixty North has reset the pricing conversation on Golf Course Extension Road. Sector 58 now sits among the priciest micro-markets in all of Gurugram, alongside Sector 53 (where recent quotes run Rs 27,000 to 32,000 per sq ft) and parts of Sector 65. Nearby options on the same road offer different entry points. TARC Ishva in Sector 63A, for instance, starts around Rs 6.80 crore and targets buyers who want the Golf Course Extension address without the Rs 18 crore floor.

The Wider Market Context

Oberoi's booking figures land at a moment when the Delhi-NCR premium segment is running strong. Per an Equirus Securities report covered by Business Standard on July 2, housing sales in the region rose 30% year-on-year in Q1 2026, reaching 10,740 units versus 8,290 in Q1 2025. Homes priced above Rs 1 crore made up 71% of all transactions. New launches jumped 64% year-on-year in the same quarter.

It is this backdrop that makes Oberoi's result feel less like an outlier and more like a confirmation of where NCR luxury is heading. The question going forward is whether the pipeline of ultra-luxury units (projects at Rs 15 crore-plus are now fairly common across the Golf Course corridor) will eventually outpace the pool of qualified buyers. Right now, the numbers are not showing that strain.

What to Watch Next

Oberoi has not publicly disclosed possession timelines or a schedule for subsequent phases of Three Sixty North. Given Phase 1 bookings, a follow-up announcement is likely sooner rather than later. Worth monitoring over the next 12 months: how secondary-market prices on this stretch of Sector 58 evolve as construction progresses, and whether the Rs 35,000 per sq ft benchmark filters through to competing projects nearby. The full booking details are covered in Business Standard's July 6 report.

Source: Business Standard