Prestige Estates Projects is doubling down on Delhi-NCR. The Bengaluru-based developer confirmed on June 21, 2026, that it will launch two new residential projects in the region (one in Noida, one in Gurugram) with a combined revenue target of Rs 6,800-7,000 crore. Together, the two developments would add roughly 8 million sq ft of new housing supply to a market that has absorbed premium inventory at a pace few anticipated just two years ago.

Two Projects, Two Corridors

The Noida and Gurugram sites represent separate bets on two of India's fastest-moving residential corridors. Precise locations and configuration details have not been disclosed yet, and both projects are expected to launch formally within the current financial year. Given Prestige's track record with large-format townships, industry observers expect the developments to target the mid-luxury to ultra-luxury segment.

Chairman and Managing Director Irfan Razack was direct about the company's confidence in the market. "We are quite bullish on the Delhi-NCR market," he said, noting that Prestige booked around Rs 10,000 crore in sales from NCR alone in the last financial year.

Prestige City Indirapuram Sets the Template

The company's blueprint for this expansion is already running. Prestige City Indirapuram, an integrated township in the Noida-Ghaziabad belt, crossed Rs 9,500 crore in pre-sales in its first year of launch. That project has become one of the strongest arguments for why large, brand-backed townships can command premiums in markets where smaller developers struggle to build trust.

The Indirapuram run proved something worth noting for NCR buyers: the township format, combining residential towers with retail, amenities, and green open space, is something end-users are willing to pay a real premium for. And once a developer builds that trust, repeat and referral demand tends to follow quickly.

A Crowded Market That Still Has Room

Both Gurugram and Noida have seen sharp price appreciation since 2023. Premium and luxury launches have outsold affordable supply consistently, and absorption of inventory priced above Rs 2 crore has stayed healthy. The addition of a known national brand like Prestige adds depth to what is already a competitive but active field.

Gurugram has drawn several out-of-market developers over the past 18 months. The Dwarka Expressway belt and Golf Course Road corridors have been the primary targets, pulling capital from developers headquartered in Bengaluru, Mumbai, and Hyderabad. Noida, meanwhile, has seen growing demand around Sector 150 and areas close to the upcoming Jewar International Airport.

If you are tracking the luxury end of either market, projects like M3M The Cullinan in Gurugram and ACE Divino in Noida show the kind of competition Prestige will be stepping into. For a broader read on Gurugram investment corridors, the GCR vs GCER vs Sohna Road comparison covers current pricing and corridor fundamentals. A look at top projects on Dwarka Expressway gives additional context on what is already live in that belt.

What the Numbers Say

Prestige has set a company-wide target of Rs 35,000-36,000 crore in total sales bookings for the current financial year. A Rs 7,000 crore contribution from two NCR projects would account for roughly 20% of that national target from a market the company entered relatively recently. That share is significant, and it signals just how central the NCR expansion is to this fiscal's growth plan.

Compared to incumbents like DLF, which has held the top NCR position for decades, Prestige is still building its presence here. But the Indirapuram numbers make it clear that buyer appetite is not as limited by brand familiarity as it once was. Product quality and timely delivery have overtaken brand legacy as the primary purchase drivers for buyers in the Rs 2-10 crore range.

Watch the Launch Details Closely

Both projects are worth tracking once formal launches are announced. The pricing will reveal whether Prestige is coming in aggressively to capture market share or holding margins in line with its premium positioning in other cities. Either approach tells you something useful about where the NCR luxury market sits right now.

The announcement was first reported by Business Standard on June 21, 2026, confirming both the revenue targets and the dual-city expansion strategy.

Source: Business Standard